Victoria's Secret | Best Story

Victoria's Secret | Best Story. Victoria's Secret is an yank retailer of women's wear, lingerie and wonder merchandise. it's the biggest phase of publicly-traded restricted Brands with sales of over US$5 billion and an operating income of $1 billion in 2006. Victoria's Secret is thought for its annual fashion show, the Victoria's Secret Fashion Show, and for its catalogs, each of that feature prime fashion models.

Victoria's Secret was founded in San Francisco, California, in 1977 by Tufts University and Stanford Graduate college of Business alumnus Roy Raymond, who felt embarrassed making an attempt to get lingerie for his wife in a very department store surroundings. He opened the primary store at Stanford shopping mall in Palo Alto, and quickly followed it with a mail-order catalog and 3 different stores. The stores were meant to make a cushty surroundings for men, with wood-paneled walls, Victorian details and useful sales workers. rather than racks of bras and panties in each size, there have been single designs, paired along and mounted on the wall in frames. Men may browse for designs for girls and sales workers would facilitate estimate the acceptable size, pulling from inventory within the back rooms.

In 1982, once 5 years of operation, Roy Raymond sold the Victoria's Secret company, with its six stores and 42-page catalogue, grossing $6 million per year, to Leslie Wexner, creator of The restricted, for $4 million. The restricted kept the personalised image of Victoria's Secret intact. Victoria's Secret was rapidly expanded into the U.S. malls throughout the Nineteen Eighties. the corporate was able to vend a widened vary of merchandise, like shoes, evening wear, and perfumes, with its mail catalog issued eight times annually. By the first Nineties, Victoria's Secret had become the biggest yank lingerie retailer, topping one billion greenbacks.

Victoria's Secret at Briarwood Mall in Ann Arbor, Michigan

Beginning in 1995, Victoria's Secret began holding the annual Victoria's Secret Fashion Show, that is broadcast on primetime yank tv. The show may be a lavish event with elaborate costumed lingerie, varying music, and set style in step with the various themes running at intervals the show. The show attracts many celebrities and entertainers, with special performers and/or acts each year.

On July 10, 2007, restricted Brands sold seventy fifth of The restricted clothing chain to firm Sun Capital Partners to focus and boost sales growth on Victoria's Secret and bathtub & Body Works units, that provided seventy two of revenue in 2006 and most the firm's profit. There are one,000 Victoria's Secret lingerie stores and a hundred freelance Victoria's Secret Beauty Stores within the US, largely in looking centers. They sell a variety of brassieres, panties, hosiery, cosmetics, sleepwear, and different merchandise. Victoria's Secret mails quite four hundred million of its catalogs per year. struggling from environmentalist teams, Victoria's Secret's parent firm and a conservation cluster have reached an agreement to create the lingerie retailer's catalog additional environmentally friendly in 2006. The catalog can not be made from pulp equipped from any woodland caribou habitat vary in Canada, unless it's been certified by the Forest Stewardship Council. The catalogs will be made from ten p.c recycled paper from post-consumer waste. Map of Victoria's Secret stores within the U.S., as of August 2011.

The company gained notoriety within the early Nineties once it began to use supermodels in its advertising and fashion shows. Throughout the past decade, it's turned down celebrity models and endorsements. the corporate buys organic and truthful trade grown cotton, to create its panties.

On October twenty two, 2008, Victoria's Secret launched a Spanish version of its web site.
International enlargement.

Canada

Victoria's Secret opened their 1st stores outside the us in 3 Canadian cities: Edmonton in August 2010, Toronto in August 2010 and Calgary in could 2011. Edmonton and Calgary have the sole four locations in Western Canada, which has the West Edmonton Mall, Kingsway Mall, Chinook Centre, and Southcentre Mall, whereas eight locations were opened in Toronto, together with Yorkdale looking Centre, Toronto Eaton Centre, higher Canada Mall, Mapleview Centre in Burlington, Sherway Gardens in Etobicoke and sq. One looking Centre in Mississauga within which holds the biggest store in Canada. Quebec's 1st store can open in 2012 at Carrefour Laval. Atlantic Canada's 1st store will open in 2012 within the Halifax looking Centre.

Middle East

The first Victoria Secret stores outside North America opened in Bahrain, Kuwait and therefore the United Arab Emirates, though these are franchise stores owned and operated by M.H. Alshaya Co primarily providing beauty and branded accent merchandise.

Caribbean

The Brand’s 1st Caribbean store opened in November 2011 at Plaza Las Americas in San Juan, Puerto Rico. A second store can open in October 2012 at Sambil Santo Domingo Mall in Santo Domingo, Dominican Republic.

Poland

First Polish store is gap its doors in could 2012 at Złote Tarasy in Warsaw and can be operated by M.H. Alshaya Co.

United Kingdom

In November 2005, the corporate opened its 1st boutique within the UK at Heathrow Airport, Terminal five with the assistance of World Duty Free.[13] In 2012, Victoria's Secret can open their 1st sixteen,500-square-foot (1,530 m2) flagship store on New Bond Street, London as a part of 2 or 3 stores gap across the town. It conjointly plans additional nationwide enlargement across the united kingdom. Victoria's Secret government vp and chief administrative officer Martyn R Redgrave told WWD "That's what we have a tendency to're wanting to try and do as we expand, in the U.K. specially, and people are going to be company-owned and operated."

Victoria's Secret Angels

Although it currently refers to the brand's most visible spokeswomen (while the style show models are noted as "Runway Angels"), the Angels began as Victoria's Secret's lingerie line. The models featured within the original advertising campaign in 1997 were Helena Christensen, Karen Mulder, Daniela Pestova, Stephanie Seymour, and Tyra Banks. attributable to their growing popularity, the complete used them in many different advertising campaigns till Christensen's departure. In February 1998, the Angels created their runway debut at Victoria's Secret's fourth annual fashion show, with Chandra North filling in for Christensen. Their line-up has been modified multiple times over the years and therefore the complete currently lists eleven supermodels on its web site, together with Rosie Huntington-Whiteley. Among different recognitions, the Victoria's Secret Angels were chosen to be a part of folks Magazine's annual "100 Most lovely folks within the World" issue in 2007 and have become the primary trademark awarded a star on the Hollywood Walk of Fame on November thirteen, 2007.

Other notable spokesmodels for the complete have included: Claudia Schiffer, Eva Herzigova, Ana Hickmann, Oluchi Onweagba, Jessica Stam, Emanuela de Paula, Katsia Zingarevich, Lais Ribeiro, and Toni Garrn. each Ana Beatriz Barros and Daria Werbowy are known to own turned down an Angel contract.